BuzzFeed - Gilford Securities analyst Bernie Sosnick wrote a note about J.C. Penneyâs slight increase in same-store sales for October. But the real state of J.C. Penney could be found in the risk factors he listed. From Bernie Sosnick's analyst note on J.C. Penney. He has a buy rating on the company's shares. J.C. Penney analyst Bernie Sosnick wrote on Thursday that the retailer was making "a bit of progress," after the company reported an 0.9% increase in same-store sales for October. But the really interesting part of his note was his outline of risks to investing in J.C. Penney, which perfectly sum up the beleaguered department-store's problems in seven bullet points. If you can't read them above, we have them here: -Penney's sales fell precipitously over the last 18 months, down to levels at which it may be impossible for the company to generate profits during slack times of the year. Although we anticipate a profit for 4Q/13, we expect losses in the first half o
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